Sustainability

"In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create." - David Ogilvy

In the Arts community disagreements about sustainability and subsidization have created a divide between actual working artists and "artists" who wish the world would see what they have to offer. The second group are the people who often fail to engage audiences in the way a business might engage the consumer of its product, so the audience (the Arts consumer) fails to support these people as artists, or the work they produce enough (monetarily) to justify the work itself.

I agree with David Ogilvy.